The psychology of home buying
Posted by Steve Harmer on
You'd buy a sweater on impulse, but when it comes to buying a home it's all about calm deliberation, right?
You might be surprised.
Price, square footage, location: "All that can be trumped by the visceral reaction of seeing a home," says June Cotte, who teaches marketing at Western University's Ivey Business School.
"Smells, colours, sounds you can hear inside or from the outside - you might not be aware of them, but they can have an influence."
The layout may even subliminally remind you of the home of a former boyfriend, says Cotte. That can have a positive or negative emotional impact on how you perceive a home that's for sale.
In fact, a study published in the Journal of Advertising Research in 2002 said emotions can be twice as…
3337 Views, 0 Comments

Kamloops Property For Sale gives you all the news and updates. See what selling in Kamloops and the surrounding communities.
A mortgage is a word that has been in the English language since the late 1300s and comes from the French “mort,” which means “dead,” and “gage,” meaning “pledge.” Therefore, a mortgage, in the real sense of the meaning of the word, means that the security pledged to the mortgagee for the debt will be taken from him if he fails to pay the debt, and will, therefore, be “dead to him upon condition.” on the other hand, the mortgagee fulfills the obligation to pay the debt, the pledge is dead. Either way, something dies.
There can be profit in dealing with undervalued foreclosure property but there are pitfalls that must be taken into consideration. If your an investor and have the ability to make repairs/updates if needed on a foreclosure then maybe this is something that you should look at.Often houses that end up in foreclosure have a lot of "baggage" with them. Sometimes it can be a house that's not finished and will need more work, permits etc. to finish and some houses are left in a condition that make them unlivable.
Buying or selling a home is probably one of the largest investments you will ever make. That is why it is important to choose the correct REALTOR® that will work to your benefit, to guard your equity and your future.
Financial advisers say that while making any contribution to an RRSP or a tax-free savings account (TSFA) is always a good thing, clearing up consumer debt should be the first priority.
Some real estate agents won’t even work with you until you’ve been pre-approved for a mortgage. This is an important first step in the home-buying process. You don’t want to start house-hunting and fall for a home you can’t afford.
"Is the economy important to you?” the Facebook ad from the BC Liberal Party asks. “Should we stay at #1?”
Fewer homes will sell this year than last and they will sell for less money, the Calgary Real Estate Board predicts in its latest annual outlook, released Wednesday.
The process of selling a strata property is not the same as selling a house, and it tends to be much more involved when it comes to drawing up the paperwork.